Consumer expectations are on the rise. Shoppers today still crave the one-on-one interaction with a store associate but want the efficiencies and recommendations inherent in online shopping. Clienteling is redefining the modern customer experience, bringing personalized service back into brick and mortar stores. With data-driven insights, clienteling retail technology is able to improve in-store interactions and build long-lasting relationships between shoppers and retailers. By arming retail employees with clienteling software, stores can empower a more personalized shopping experience.
Clienteling allows retailers to gather an all-encompassing view of the customer and their preferences. With detailed customer information at their disposal, retail employees can fully engage the customer with relevant recommendations, upsell opportunities and useful guidance, helping to drive transactions whilst building a strong relationship with the customer base.
Modern customers want a more personal shopping experience - with clienteling, stores are able to seamlessly provide one.
Advances in clienteling retail technology are helping retail store associates provide enhanced personalization by providing a 360-degree view of customers at their fingertips.
With clienteling, associates can turn recommendations into conversions - from anywhere in the store. Arm your sales associates with the PredictSpring mobile clienteling app and ensure associates can assist registered customers, sign-up new customers, communicate one-on-one, collect preferences, and leverage past purchase history to deliver a memorable and personalized shopping experience.
Retailers and brands looking to implement a mobile clienteling app should look to the following metrics to measure the success of the solution:
Increased Average Order Value or Basket Size
Improvement in Customer Loyalty
Increase in Customer Satisfaction with In-Store Experience
Deeper Customer Data & Insights to Inform Marketing and Product Development
Information is easily attainable with the PredictSpring clienteling software, allowing for fast access to customer email, phone number, date of birth, preferred payment method (safely encrypted), loyalty status, points balance, and much more. In addition, store associates can add notes to the customer profile, and collect product feedback.
Drive loyalty with clienteling. Loyalty perks and points continue to be a primary motivator for repeat customer purchase. With an omni-channel loyalty program, sales associates can remind customers of their points balance, encourage customers to take advantage of in-store and online offers, and drive customers back to the store with special shopping events.
Create a deeply personalized experience at every touchpoint with clienteling retail technology. Personalization is an important focus for clienteling retailers to significantly improve the shopping experience. With PredictSpring’s clienteling software, a custom quiz can be created, helping to provide a unique customer experience and to collect valuable qualitative feedback that can be leveraged to better understand customer preferences.
With these insights, retailers can inform customers of upcoming collections, new products, special offers, and store-based events - ensuring the shopping experience is even more personal.
Easily keep track of customer lists and segmentations with PredictSpring clienteling software’s Black Book feature.
With Black Book, associates can conveniently tap into CRM data to create customer segments and compile customer lists which enable rapid communication. With easy segmentation by spending habits and product preferences and trackable customer lists, retailers can leverage customer data to provide relevant and tailored promotions, loyalty offers and store event notifications.
Facilitate and improve customer communications with clienteling. With features such as SMS, e-mail, in-app messaging, and push notifications, store associates can continue to build up a rapport with customers and ensure they are always kept in the loop with upcoming promotions, new collections, and exclusive products.
Book appointments on behalf of customers and facilitate future store visits with clienteling retail technology. With appointment booking, the value of the physical store remains front and center, providing expert assistance, exemplary service and memorable experiences.
Watch improvements in loyalty, customer experience and sales with the help of clienteling.
In an age where customer loyalty is measured by experiences, retailers and brands that provide highly engaging and dynamic store and associate experiences will stand the test of time.
Measure Store Sales
Measure Regional Store Sales
Measure Average Order Value
Measure Associate Performance