Advances in retail technology are helping retail store associates provide enhanced personalization by providing a 360-degree view of customers at their fingertips. Knowledge is power, and when combined with commerce, associates can turn recommendations into conversions with clienteling, and they can do this from anywhere in the store. Arm your sales associates with the PredictSpring mobile clienteling app and ensure associates can assist registered customers, sign-up new customers, communicate one-on-one, collect preferences, and leverage past purchase history to deliver a memorable, and personalized shopping experience.
Retailers and brands looking to implement a mobile clienteling app should look to the following metrics to measure the success of the solution:
Increased Average Order Value or Basket Size
Improvement in Customer Loyalty
Increase in Customer Satisfaction with In-Store Experience
Deeper Customer Data & Insights to Inform Marketing and Product Development
Information is at the store associates’ fingertips with fast access to customer email, phone number, date of birth, preferred payment method (encrypted), loyalty status and points balance, and much more. In addition, store associates can add notes to the customer profile, and collect product feedback.
Personalization continues to be a focus for retailers to significantly improve the shopping experience. A custom quiz can be created to provide a unique customer experience and to collect valuable qualitative feedback. Retailers and brands can leverage this data to better understand customer preferences. These insights can be used to inform customers of upcoming collections, new products, special offers, and store-based events.Learn More
Associates can easily tap into CRM data to create customer segments and lists to enable rapid customer communication. Retail associates can segment customers by spending habits, product preferences, etc. With a Black Book, store associates can easily keep track of customer lists. Associates can further leverage this data to notify customer groups of pre-order inventory, upcoming promotions, loyalty offers and store events.
With features such as SMS, e-mail, in-app messaging, and push notifications, associates can continue to build rapport with customers and ensure they are always in the know of upcoming promotions, new collections, and products.
Appointment booking ensures that associates can facilitate future store visits by booking appointments on behalf of customers. Moreover, it ensures the value of the physical store is kept front and center with expert assistance, memorable experiences, and exemplary service.
Out-of-stock inventory has undoubtedly resulted in millions of dollars in missed retail sales. With Endless Aisle, store associates can easily tap into online inventory that is not available in-store. A store associate can place an order on the customer’s behalf via the app, and then the item is shipped to the store or to the customer’s preferred address. Aside from saving sales that would otherwise be lost as a result of out-of-stock items, Endless Aisle ensures stores associates can assist customers in the shopping mindset and not limit customer inventory selection to what is only available in-store. With the added benefit of mixed cart, associates can swiftly place orders for customers that include online inventory and store-level inventory, in one simple transaction.Learn More
In an age where customer loyalty is measured by experiences, retailers and brands that provide highly engaging and dynamic store and associate experiences will stand the test of time.
Measure Store Sales
Measure Regional Store Sales
Measure Average Order Value
Measure Associate Performance