Personalization continues to be a focus for retailers to significantly improve the shopping experience. Personalization Quiz is a module native to the PredictSpring CMS and can be customized for both store associate and consumer app experiences. In fact, according to Segment, 44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.
PredictSpring Personalization Quiz allows retailers and brands to deploy a fully customized quiz within minutes and create a complete 1:1 shopping experience. Brands also benefit from quantitative product insights, which can be pushed to a CRM, so that marketing and analytics teams can better understand customer preferences.
PredictSpring Personalization Quiz can be leveraged in multiple fashions to drive customer engagement, increase sales and average order value, including:
Data Collection Survey
Customer Vote or Poll
Stylist Quiz (Integrate with Personal Chat)
Benefits of Personalization Quiz for Store Associates:
Provide a More Targeted Experience with Curated Product Recommendations
Give Associates the Ability to Provide Value with Every Customer Touch
Increase Basket Size with Product Upsell
Drive Traffic In-Store and Increase Visit Frequency
Benefits of Personalization Quiz for HQ:
Improve Product Development with Valuable Data Insights
Inform Buying and Merchandising Teams of Current Trends
Increase Profitability with Reduced Expenditure on Less Popular Inventory
With the PredictSpring CMS, brands and retailers can adapt the look and feel as well as the content of the quiz.
Create customer segments based on the quiz responses and personalize app content and search results based on these preferences. Personalization can be applied to single criteria such as gender, loyalty level or on a combination of criteria such as budget, size, age range, and style preferences.
Create and launch a seasoned themed quiz. Curate a holiday or seasonal gift guide to simplify the purchase journey for your customers.
PredictSpring offers analytics integrations with Google Analytics, Tealium, Coremetrics, and Omniture so you can quickly measure the revenue impact of your app and web personalization.
Aggregate user preference data can be captured so marketing and CRM teams can easily segment their customer base to launch more targeted campaigns to increase CLTV.
18% Increase in AOV in Mobile Shopping App Revenue
For Customers Served Personalization Quiz Integrated with Stylist Chat