With new technology comes new opportunities for retailers. The evolution of mobile technology and subscription services means beauty brands can now harness the power of innovation and adopt solutions that meet and surpass consumer expectations.
Modern beauty consumers still crave the attention and personal interactions of brick-and-mortar stores. However, for beauty and cosmetics retailers, catering to consumer needs requires a more dynamic solution that goes above and beyond the industry standard.
It’s time for beauty retailers to step up their game to engage consumers on a whole new level. It’s time for a truly Modern POS.
Give customers exactly what they want. With a Face Chart, you can create, plan and test looks on a digital face template. Let customers add their desired products to carts and wishlists, or purchase there and then in one-touch. Build up a 360 profile of customer skincare and makeup preferences by viewing Face Charts from past consultations to suggest relevant products and personalize every interaction, no matter the channel.
Get to know every customer like the back of your hand. With the personalization quiz, associates can gather makeup and skincare preferences to tailor every interaction and product suggestion. With clienteling, associates can also tap into purchase histories, beauty consultation notes and wish lists across every channel to make suggestions and place orders on behalf of customers.
Ensure customers always have what they need with subscriptions and alerts. With subscription orders, customers pay monthly for regular orders of their product of choice, boosting long-term loyalty and repeat purchases. With alerts, associates can receive notifications and drive sales by reaching out to customers before they run-out of their favourite beauty product.
Keep customers coming back with tiered loyalty programs offering points for purchases and exclusive rewards for members. With the associate app, beauty store associates can easily apply rewards and loyalty points on behalf of customers for in-store purchases.
Interact with customers anywhere and anytime with a mobile point of sale. View customer profiles and carry out 1:1 beauty consultations, no matter where you are in the store. With mPOS, beauty associates can access customer histories, provide suggestions and transact with ease all through a single device.
Combine the online and the offline into one seamless retail experience. Allow beauty shoppers to interact with a full catalog of products from both online and instore. With this endless aisle technology, brands can say goodbye to lost sales due to out of stocks.
Let customers try on products and get expert advice during consultations with beauty store associates. Conveniently send out reminders before appointments* and email notes after each consultation. Associates can also access past appointment notes to better tailor recommendations and create a next-level personalized experience.
*Requires third party integration