When you walk into a store there is a high degree of excitement and anticipation. We love to touch and feel products and relish the spontaneity of making a purchase. But unfortunately, the current store experience fails to meet expectations. By the time you are ready to make a purchase, you have to wait in a line for 15 - 20 minutes, you approach the clunky register and soon this anticipation converts to “antisappointment”. There is nothing personal or experiential about it.
Long story short -- the current store POS is broken and it desperately needs a fix.
The very concept of “waiting” to pay for merchandise goes against every aspirational trend in retail. We live in a “now” economy where consumers, particularly millennials, have become accustomed to getting exactly what they want when they want it. Fortunately, there is a solution.
Technology already exists that allows retailers and brands of all sizes to offer an in-store checkout experience that is fast, fully integrated, customizable and personal - a modern mobile POS. It’s time for retailers to evolve from a purely transactional payment system to a payment experience. They now have the option to up their game by quickly, easily and inexpensively rolling out a modern, on-brand mPOS system that allows brands to engage, communicate and transact with their customer in a seamless and enjoyable way. It’s time to welcome in The New POS.
With the growth in mobile, the trend of Direct-to-Consumer (DTC) is fast becoming a reality. Innovative brands are already leveraging mobile commerce as a key channel for DTC sales.
While we will go through a shift in consumer behavior, some temporary and some long-lasting, eventually we will be back to normal or, as everyone is calling it, new normal. But first, we will have to go through the “new” new normal.