When you walk into a store there is a high degree of excitement and anticipation. We love to touch and feel products and relish the spontaneity of making a purchase. But unfortunately, the current store experience fails to meet expectations. By the time you are ready to make a purchase, you have to wait in a line for 15 - 20 minutes, you approach the clunky register and soon this anticipation converts to “antisappointment”. There is nothing personal or experiential about it.
Long story short -- the current store POS is broken and it desperately needs a fix.
The very concept of “waiting” to pay for merchandise goes against every aspirational trend in retail. We live in a “now” economy where consumers, particularly millennials, have become accustomed to getting exactly what they want when they want it. Fortunately, there is a solution.
Technology already exists that allows retailers and brands of all sizes to offer an in-store checkout experience that is fast, fully integrated, customizable and personal - a modern mobile POS. It’s time for retailers to evolve from a purely transactional payment system to a payment experience. They now have the option to up their game by quickly, easily and inexpensively rolling out a modern, on-brand mPOS system that allows brands to engage, communicate and transact with their customer in a seamless and enjoyable way. It’s time to welcome in The New POS.
New buy buttons now allow technology companies to act as middlemen between mobile shoppers and retailers. Read more here.
Consumers still crave a personal experience while shopping; they want connection, excitement and spontaneity when committing to their next carry-on suitcase, or smart phone.