The idea of creating a true omni channel experience for customers has been a goal of retailers for nearly two decades. Yet, as an industry, we have failed to provide the truly seamless experience that customers seek.
Most brands started as a store platform with retail and, sometimes, a wholesale channel. These companies focused primarily on product development and subsequently developed technology to accommodate supply chain, marketing, and their wholesale channel. And, after all of that, came the focus on online. A real afterthought.
To accommodate the rapid growth of online, retailers established a completely separate technology stack - distinct from the stack developed for their store platform. As a result, brands had massive technology systems that were siloed between online and in-store. They basically had two of everything. And that made it impossible to give customers one seamless experience.
Regardless of channel, there no longer needs to be any disconnect for sales associates servicing customers or for customers interacting with a brand at any point in the purchase journey. Modern POS systems remove that last pesky piece of the puzzle that has eluded the retail industry for so long. Brands that modernize their POS systems – and stop investing in old, redundant technology - can finally achieve the harmony the retail industry has been seeking for nearly two decades.
Clienteling is a way for retailers to offer a completely personalized experience for their customers, while still maintaining a seamless checkout process. The word ‘clienteling’ is intrinsically linked to personalization, and in today’s experience-driven markets it’s incredibly important for companies that are determined to succeed.
PredictSpring are optimistic about what lies ahead for our industry, which is why we have summarized the five technologies that retailers should really be focusing on this year.
Endless aisle is the concept of enabling customers to virtually browse a brand’s entire product catalog, while in-store, from a mobile device or kiosk. From the customer’s perspective, the brand’s aisles are effectively endless.
When it comes to apparel and accessories, customers are no longer content with a standard shopping experience. But, with new technology, brands can completely transform their entire retail experience.
The evolution of mobile technology means modern beauty brands can now harness the power of innovation and adopt retail solutions that meet and surpass consumer expectations.
Brick and mortar is here to stay. Although consumers are using multiple channels to carry out product research, the physical store remains the first choice for finalizing home furnishing purchases.
The PredictSpring modern POS offers Telcos retailers an opportunity to set a new standard in the fast moving, digital-first world.
While wineries used to be built entirely around in-store tastings, it’s time for brands to step up the entire customer experience, both instore and online, with a forward-thinking retail solution.