While the retail holiday season used to kick off on Black Friday, the motivation for a larger share of the nearly $700 billion retail holiday pie has inspired brands and retailers to start the holiday season earlier. Black Friday has now become Black November. And while sales associates at Apple Stores will undoubtedly be donning their cheery red shirts, other brands and retailers need to approach the holiday with the same readiness, especially when it comes to creating a positive in-store experience for their customers.
Brands and retailers must not forget to focus on the bread and butter of the holiday season - the physical store. By utilizing innovative mobile technology, brands and retailers can make this year's in-store holiday shopping experience one that consumers won't soon forget.
The opportunity is huge, but the planning must start now.
After years in the thrall of smartphones, smartwatches and other devices, the pursuit of artificial intelligence has taken center stage in fashion. Read more here.
Let PredictSpring overcome hurdles including managing pricing and maintaining inventory visibility to deliver an experience that truly delights the customer.
Clienteling — the practice of assigning retail sales associates to high value customers — is having a moment. What was known as a “nice to have” practice pre-COVID-19 has now become a way to keep a valuable channel open as non-essential stores are mandated to keep their physical locations closed amid the coronavirus pandemic.