While the retail holiday season used to kick off on Black Friday, the motivation for a larger share of the nearly $700 billion retail holiday pie has inspired brands and retailers to start the holiday season earlier. Black Friday has now become Black November. And while sales associates at Apple Stores will undoubtedly be donning their cheery red shirts, other brands and retailers need to approach the holiday with the same readiness, especially when it comes to creating a positive in-store experience for their customers.
Brands and retailers must not forget to focus on the bread and butter of the holiday season - the physical store. By utilizing innovative mobile technology, brands and retailers can make this year's in-store holiday shopping experience one that consumers won't soon forget.
The opportunity is huge, but the planning must start now.
Retailers must evolve from a purely transactional payment system. Fortunately, options now exist for retailers to up their game by easily and inexpensively rolling out a modern, on-brand mPOS system
PacSun's mobile commerce app done in partnership with PredictSpring has resulted in a year-over-year app-generated sales gain of nearly 46 percent.