Personalization continues to be a focus for retailers to significantly improve the shopping experience. Personalization Quiz is a module native to the PredictSpring CMS and can be customized for both store associate and consumer app experiences. In fact, according to Segment, 44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company.
A custom quiz can be created to provide a unique customer experience and to collect valuable qualitative feedback. Retailers and brands can leverage this data to better understand customer preferences. These insights can be used to inform customers of upcoming collections, new products, special offers, and store-based events.
Brands also benefit from quantitative product insights, which can be pushed to a CRM, so that marketing and analytics teams can better understand customer preferences.
A Quiz Served on a Store Associate App:
Store associates can securely store all quiz answers in customer profiles within the app.
A Quiz Served on a Mobile Shopping App:
Consumers can view their quiz results and edit previous answers.
Get the Data Insights
Export data directly from PredictSpring CMS as CSV, TSV, or XML into an FTP or SFTP storage or ingest directly into your CRM.
Customize Experiences with Segmentation
Serve different quizzes based on a specific attri- bute including gender, new customers, logged in, region, purchase history, loyalty tier, etc.
PredictSpring Personalization Quiz can be leveraged in multiple fashions to drive customer engagement, increase sales and average order value, including:
Data Collection Survey
Customer Vote or Poll
Stylist Quiz (Integrate with Personal Chat) Appointment Summary
Benefits of Personalization Quiz for Store Associates:
Provide a More Targeted Experience with Curated Product Recommendations
Give Associates the Ability to Provide Value with Every Customer Touch
Increase Basket Size with Product Upsell
Drive Traffic In-Store and Increase Visit Frequency
Benefits of Personalization Quiz for HQ:
Improve Product Development with Valuable Data Insights
Inform Buying and Merchandising Teams of Current Trends
Reduced Expenditure on Less Popular Inventory