Did you know that shoppers who use fitting rooms are seven times more likely to make a purchase compared to shoppers who simply browse inventory on the sales floor? That statistic is powerful and at the same time puzzling, while the store footprint has evolved to incorporate more digital touchpoints, the fitting room has not. The fitting room offers the most lacklustre experience in the entire store. Fitting rooms are often messy, fitted with poor lighting, cramped and lack any digital touch points.
But, if getting shoppers into a fitting room can significantly increase sales, why aren’t more retailers trying to enhance the fitting room experience to create a connected consumer journey?
While current advancements in retail technology have enhanced virtually all other aspects of the purchase journey, innovating the fitting room experience has remained the elusive missing puzzle piece.
The store of the future is here and the modern fitting room will play an increasingly important role in its evolution.
Interested in learning more? Read the full article and additional content from our founder and CEO Nitin Mangtani in his regularly featured articles on Forbes.
Additionally, Learn How to Bring Fitting Room App In Store
While we will go through a shift in consumer behavior, some temporary and some long-lasting, eventually we will be back to normal or, as everyone is calling it, new normal. But first, we will have to go through the “new” new normal.
PredictSpring are optimistic about what lies ahead for our industry, which is why we have summarized the five technologies that retailers should really be focusing on this year.