Did you know that shoppers who use fitting rooms are seven times more likely to make a purchase compared to shoppers who simply browse inventory on the sales floor? That statistic is powerful and at the same time puzzling, while the store footprint has evolved to incorporate more digital touchpoints, the fitting room has not. The fitting room offers the most lacklustre experience in the entire store. Fitting rooms are often messy, fitted with poor lighting, cramped and lack any digital touch points.
But, if getting shoppers into a fitting room can significantly increase sales, why aren’t more retailers trying to enhance the fitting room experience to create a connected consumer journey?
While current advancements in retail technology have enhanced virtually all other aspects of the purchase journey, innovating the fitting room experience has remained the elusive missing puzzle piece.
The store of the future is here and the modern fitting room will play an increasingly important role in its evolution.
Salesforce Commerce Cloud, the e-commerce platform ranked #1 in digital commerce, recently announced its partnership with PredictSpring at NRF 2019: Retail’s Big Show in New York City.
Endless aisle is the concept of enabling customers to virtually browse a brand’s entire product catalog, while in-store, from a mobile device or kiosk. From the customer’s perspective, the brand’s aisles are effectively endless.