After another record-breaking year of mobile commerce, it has become clear that brands choosing to invest heavily in DTC are reaping the biggest rewards, both in revenues and customer engagement.
With the growth in mobile, the trend of Direct-to-Consumer (DTC) is fast becoming a reality. Innovative brands are already leveraging mobile commerce as a key channel for DTC sales.
Mobile phones have accelerated a fundamental change in holiday shopping: online buying on Thanksgiving.
.png)
