ANAHEIM, Calif.--(BUSINESS WIRE)--Pacific Sunwear of California, LLC, a leading specialty retailer offering a cross-section of emerging brands and trending fashion through the lens of Los Angeles, today announced that it has launched a new mobile app experience through a partnership with PredictSpring, a mobile commerce leader.
Users of the app, powered by PredictSpring, will benefit from notable features including Instagram Shop-the-Look, where consumers can easily browse and purchase directly from the PacSun Instagram feed; loyalty integration, where members of PacSun’s loyalty community can easily view and manage their myGSOM REWARDS points and activity. The app also offers users access to wishlists and a store locator, and incorporates push and geo-fenced notifications to keep customers engaged and drive purchases via the app and in-store.
“Mobile plays an important role in consumers’ everyday lives, and we know that translates to when and where they are shopping,” said Eugene Lai, Director of Digital of PacSun. “Since partnering with PredictSpring, PacSun has increased YoY app revenue by 45.8%* and we have enhanced our app experience to engage with our customers in a meaningful way.”
“PacSun is a renowned contemporary retailer, and we are thrilled to partner with them to provide an exceptionally fast and visually rich app experience that their millennial and mobile savvy consumer has come to demand,” said Nitin Mangtani, Founder and Chief Executive Officer of PredictSpring. “We have also simplified online merchandising and creative processes, empowering business users to make quick and effortless updates to products and content without lengthy development cycles.”
The integration of PredictSpring with Salesforce Commerce Cloud allowed for the rapid go-to-market of the PacSun mobile app – a factor that proved critical to the app’s immediate success.
The PacSun app is now available for download in the Apple App Store and the Google Play Store.
*YoY app revenue reflects July 2016 vs July 2017
“We are proud of the enhanced mobile experience our new app offers our loyal customer base,” said Stephen Silbaugh, Chief Marketing Officer of Avenue Stores.
Getting consumer mobile experiences and store technology to market quickly and iterating again and again based on customer data is crucial to success. And consumer brands are finding creative ways to do just that.