For a generation that’s come to demand an Uber-like experience for everyday tasks, today’s customer expects their journey from online to in-store to be seamless, fast and convenient. This concept of omni-channel, or what was once called multi-channel, is not new, yet retailers have been struggling to catch up with this notion for 20 years.
I believe there are five key innovations that are driving omni-channel commerce:
Ultimately, the more frictionless the transaction, the more likely a consumer will make a purchase.
This isn’t the future—this is the now.
Destination XL Group, Inc. (NASDAQ: DXLG), the leading retailer of men’s XL apparel, announced the launch of its first mobile app, created in alliance with mobile commerce leader, PredictSpring.
From getting groceries delivered directly to your doorstep, to cashier-free supermarkets, technology truly has changed our shopping experiences.