For a generation that’s come to demand an Uber-like experience for everyday tasks, today’s customer expects their journey from online to in-store to be seamless, fast and convenient. This concept of omni channel, or what was once called multi-channel, is not new, yet retailers have been struggling to catch up with this notion for 20 years.
I believe there are five key innovations that are driving omni channel commerce:
Ultimately, the more frictionless the transaction, the more likely a consumer will make a purchase.
This isn’t the future—this is the now.
PredictSpring is thrilled to announce its partnership with beauty brand Deciem, and now plans further expansion after receiving new investment from Salesforce.
Trailblazers like Google, Salesforce, and Adyen have mastered the iterative development approach to product management, during which they first develop products simple enough to bring to market quickly but innovative enough to attract early adopters. After receiving valuable customer feedback, the developers change and improve, bringing forth a new version sure to stand out.