For a generation that’s come to demand an Uber-like experience for everyday tasks, today’s customer expects their journey from online to in-store to be seamless, fast and convenient. This concept of omni channel, or what was once called multi-channel, is not new, yet retailers have been struggling to catch up with this notion for 20 years.
I believe there are five key innovations that are driving omni channel commerce:
Ultimately, the more frictionless the transaction, the more likely a consumer will make a purchase.
This isn’t the future—this is the now.
PredictSpring’s mobile commerce platform enables SMCP’s Maje Stores to bridge the online and offline customer experience with the new Maje store app.
Consumers still crave a personal experience while shopping; they want connection, excitement and spontaneity when committing to their next carry-on suitcase, or smart phone.