For a generation that’s come to demand an Uber-like experience for everyday tasks, today’s customer expects their journey from online to in-store to be seamless, fast and convenient. This concept of omni channel, or what was once called multi-channel, is not new, yet retailers have been struggling to catch up with this notion for 20 years.
I believe there are five key innovations that are driving omni channel commerce:
Ultimately, the more frictionless the transaction, the more likely a consumer will make a purchase.
This isn’t the future—this is the now.
With the growth in mobile, the trend of Direct-to-Consumer (DTC) is fast becoming a reality. Innovative brands are already leveraging mobile commerce as a key channel for DTC sales.
PredictSpring’s mobile commerce platform enables SMCP’s Maje Stores to bridge the online and offline customer experience with the new Maje store app.