For a generation that’s come to demand an Uber-like experience for everyday tasks, today’s customer expects their journey from online to in-store to be seamless, fast and convenient. This concept of omni channel, or what was once called multi-channel, is not new, yet retailers have been struggling to catch up with this notion for 20 years.
I believe there are five key innovations that are driving omni channel commerce:
Ultimately, the more frictionless the transaction, the more likely a consumer will make a purchase.
This isn’t the future—this is the now.
Mobile phones have accelerated a fundamental change in holiday shopping: online buying on Thanksgiving.
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When it comes to apparel and accessories, customers are no longer content with a standard shopping experience. But, with new technology, brands can completely transform their entire retail experience.
The evolution of mobile technology means modern beauty brands can now harness the power of innovation and adopt retail solutions that meet and surpass consumer expectations.
Brick and mortar is here to stay. Although consumers are using multiple channels to carry out product research, the physical store remains the first choice for finalizing home furnishing purchases.
The PredictSpring modern POS offers Telcos retailers an opportunity to set a new standard in the fast moving, digital-first world.
While wineries used to be built entirely around in-store tastings, it’s time for brands to step up the entire customer experience, both instore and online, with a forward-thinking retail solution.