SAN FRANCISCO--(BUSINESS WIRE)--PredictSpring, a mobile commerce leader, announced today at Shop.org, that it has partnered with M.Gemi, a leading direct-to-consumer accessories brand, to launch its store associate app. The app aligns e-commerce and offline retail for store associates to provide an elevated customer experience. The app is currently offered at M.Gemi stores located in New York City's Soho neighborhood and Boston's Prudential Center. Additionally, the technology is available onboard the M.Gemi Andiamo Tour, a traveling gelato truck that made its way around the Northeast, offering the brand’s cult-favorite sneaker, the Cerchio.
“Our clients fall in love with M.Gemi’s design and Italian handcraftsmanship, as well as the immersive experiences we create in our physical fit shops. PredictSpring has enabled our store associates to seamlessly assist customers and ensure that their needs a met from the moment they walk in, until the moment they checkout,” said Cheryl Kaplan, Co-Founder & President of M.Gemi.
Notable features of the PredictSpring-powered M.Gemi store associate app include:
Clienteling – Store associates can access customer information including name, date of birth, past purchase history, including the ability to see items added to the customer’s online cart.
mPOS – The app offersa user-friendly checkout process integrated with a leading hand-held payment capture device.
Showroom Scheduler – Ability for store associates to schedule an appointment with customers at either its Soho or Boston stores.
Real-Time Inventory – In one-click,store associates can check availability of online inventory and arrange for shipment directly to the customer. This helps keep storage and stock sizes low at boutiques.
“We are delighted to partner with M.Gemi to build a world-class digital store experience to drive customer satisfaction and loyalty. Store associates represent the brand and with the right mobile tools, can be equipped with information at their fingertips to delight customers with a personalized shopping experience and accelerated checkout process,” said Nitin Mangtani, Founder and CEO of PredictSpring.
Innovative mobile technology including Augmented Reality (AR), Clienteling, Personalization, and mPOS drive incremental sales value for beauty brands.
Getting consumer mobile experiences and store technology to market quickly and iterating again and again based on customer data is crucial to success. And consumer brands are finding creative ways to do just that.