Imagine a world where you can purchase shoes, electronics, shaving sets and even a car directly from your favorite brand with a single touch of a button. With the growth in mobile, the trend of Direct-to-Consumer (DTC) is fast becoming a reality. Innovative brands like Nike, Apple, Harry’s and Tesla are already leveraging mobile commerce as a key channel for DTC sales.
The notion of going direct-to-consumer in the past was prohibitively expensive and time-consuming. It would have required brands to take on tremendous risk and invest billions of dollars in building out thousands of retail locations. But not anymore, mobile commerce dramatically reduces the barrier to entry by allowing easy access to a new channel that is revolutionizing the way brands sell products and consumers interact with brands.
Ultimately, consumers are on their phones everywhere and have come to expect simplicity, speed, and exceptional experiences. Brands need to take a lesson from industry innovators like Apple and Tesla and offer customers a fast, and simple way to purchase products, ensuring customer patronage is rewarded along the way with loyalty benefits. If they don't, their competitors will.
New buy buttons now allow technology companies to act as middlemen between mobile shoppers and retailers. Read more here.
Innovative mobile technology including Augmented Reality (AR), Clienteling, Personalization, and mPOS drive incremental sales value for beauty brands.