Imagine a world where you can purchase shoes, electronics, shaving sets and even a car directly from your favorite brand with a single touch of a button. With the growth in mobile, the trend of Direct-to-Consumer (DTC) is fast becoming a reality. Innovative brands like Nike, Apple, Harry’s and Tesla are already leveraging mobile commerce as a key channel for DTC sales.
The notion of going direct-to-consumer in the past was prohibitively expensive and time-consuming. It would have required brands to take on tremendous risk and invest billions of dollars in building out thousands of retail locations. But not anymore, mobile commerce dramatically reduces the barrier to entry by allowing easy access to a new channel that is revolutionizing the way brands sell products and consumers interact with brands.
Ultimately, consumers are on their phones everywhere and have come to expect simplicity, speed, and exceptional experiences. Brands need to take a lesson from industry innovators like Apple and Tesla and offer customers a fast, and simple way to purchase products, ensuring customer patronage is rewarded along the way with loyalty benefits. If they don't, their competitors will.
Innovative mobile technology including Augmented Reality (AR), Clienteling, Personalization, and mPOS drive incremental sales value for beauty brands.
PredictSpring is thrilled to announce its partnership with beauty brand Deciem, and now plans further expansion after receiving new investment from Salesforce.
When it comes to apparel and accessories, customers are no longer content with a standard shopping experience. But, with new technology, brands can completely transform their entire retail experience.
The evolution of mobile technology means modern beauty brands can now harness the power of innovation and adopt retail solutions that meet and surpass consumer expectations.
Brick and mortar is here to stay. Although consumers are using multiple channels to carry out product research, the physical store remains the first choice for finalizing home furnishing purchases.
The PredictSpring modern POS offers Telcos retailers an opportunity to set a new standard in the fast moving, digital-first world.
While wineries used to be built entirely around in-store tastings, it’s time for brands to step up the entire customer experience, both instore and online, with a forward-thinking retail solution.