Imagine a world where you can purchase shoes, electronics, shaving sets and even a car directly from your favorite brand with a single touch of a button. With the growth in mobile, the trend of Direct-to-Consumer (DTC) is fast becoming a reality. Innovative brands like Nike, Apple, Harry’s and Tesla are already leveraging mobile commerce as a key channel for DTC sales.
The notion of going direct-to-consumer in the past was prohibitively expensive and time-consuming. It would have required brands to take on tremendous risk and invest billions of dollars in building out thousands of retail locations. But not anymore, mobile commerce dramatically reduces the barrier to entry by allowing easy access to a new channel that is revolutionizing the way brands sell products and consumers interact with brands.
Ultimately, consumers are on their phones everywhere and have come to expect simplicity, speed, and exceptional experiences. Brands need to take a lesson from industry innovators like Apple and Tesla and offer customers a fast, and simple way to purchase products, ensuring customer patronage is rewarded along the way with loyalty benefits. If they don't, their competitors will.
Plan ahead with the rest of our tips on mobile retail shopping strategies and you’ll be well prepared this holiday season.
PredictSpring’s mobile commerce platform enables SMCP’s Maje Stores to bridge the online and offline customer experience with the new Maje store app.
Clienteling is a way for retailers to offer a completely personalized experience for their customers, while still maintaining a seamless checkout process. The word ‘clienteling’ is intrinsically linked to personalization, and in today’s experience-driven markets it’s incredibly important for companies that are determined to succeed.