After another record-breaking year of mobile commerce, it has become clear that brands choosing to invest heavily in DTC are reaping the biggest rewards, both in revenues and customer engagement.
It’s no surprise that Amazon Inc. continues to be “the one to beat” in virtually every category. But brands needn’t fear Amazon - quite the opposite really. There are a few valuable lessons we can learn from Amazon that, when combined with a mobile-first strategy, will enable brands to thrive and coexist peacefully with the $475 billion elephant in the room.
Amazon CEO Jeff Bezos said, “What’s dangerous is not to evolve.” Amazon is clearly living by this maxim and brands should too. The rise of Amazon doesn’t have to mean the fall of traditional retail. Rather, companies competing in the retail sector should look at all the things Amazon is doing right.
Consumer preferences have changed, technology is advancing and expectations are rising. Brands that implement change to better connect with their customers by creating an exceptional customer experience will stay the course.
Trailblazers like Google, Salesforce, and Adyen have mastered the iterative development approach to product management, during which they first develop products simple enough to bring to market quickly but innovative enough to attract early adopters. After receiving valuable customer feedback, the developers change and improve, bringing forth a new version sure to stand out.
HD Buttercup, the iconic Los Angeles-based home furnishings retailer, today announced that they have selected PredictSpring to provide a mobile-first POS platform that includes a fast, highly customizable omnichannel solution for its stores.