After another record-breaking year of mobile commerce, it has become clear that brands choosing to invest heavily in DTC are reaping the biggest rewards, both in revenues and customer engagement.
It’s no surprise that Amazon Inc. continues to be “the one to beat” in virtually every category. But brands needn’t fear Amazon - quite the opposite really. There are a few valuable lessons we can learn from Amazon that, when combined with a mobile-first strategy, will enable brands to thrive and coexist peacefully with the $475 billion elephant in the room.
Amazon CEO Jeff Bezos said, “What’s dangerous is not to evolve.” Amazon is clearly living by this maxim and brands should too. The rise of Amazon doesn’t have to mean the fall of traditional retail. Rather, companies competing in the retail sector should look at all the things Amazon is doing right.
Consumer preferences have changed, technology is advancing and expectations are rising. Brands that implement change to better connect with their customers by creating an exceptional customer experience will stay the course.
HD Buttercup, the iconic Los Angeles-based home furnishings retailer, today announced that they have selected PredictSpring to provide a mobile-first POS platform that includes a fast, highly customizable omnichannel solution for its stores.
Clienteling — the practice of assigning retail sales associates to high value customers — is having a moment. What was known as a “nice to have” practice pre-COVID-19 has now become a way to keep a valuable channel open as non-essential stores are mandated to keep their physical locations closed amid the coronavirus pandemic.