After another record-breaking year of mobile commerce, it has become clear that brands choosing to invest heavily in DTC are reaping the biggest rewards, both in revenues and customer engagement.
It’s no surprise that Amazon Inc. continues to be “the one to beat” in virtually every category. But brands needn’t fear Amazon - quite the opposite really. There are a few valuable lessons we can learn from Amazon that, when combined with a mobile-first strategy, will enable brands to thrive and coexist peacefully with the $475 billion elephant in the room.
Amazon CEO Jeff Bezos said, “What’s dangerous is not to evolve.” Amazon is clearly living by this maxim and brands should too. The rise of Amazon doesn’t have to mean the fall of traditional retail. Rather, companies competing in the retail sector should look at all the things Amazon is doing right.
Consumer preferences have changed, technology is advancing and expectations are rising. Brands that implement change to better connect with their customers by creating an exceptional customer experience will stay the course.
When it comes to apparel and accessories, customers are no longer content with a standard shopping experience. But, with new technology, brands can completely transform their entire retail experience.
The evolution of mobile technology means modern beauty brands can now harness the power of innovation and adopt retail solutions that meet and surpass consumer expectations.
Brick and mortar is here to stay. Although consumers are using multiple channels to carry out product research, the physical store remains the first choice for finalizing home furnishing purchases.
The PredictSpring modern POS offers Telcos retailers an opportunity to set a new standard in the fast moving, digital-first world.
While wineries used to be built entirely around in-store tastings, it’s time for brands to step up the entire customer experience, both instore and online, with a forward-thinking retail solution.
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