After another record-breaking year of mobile commerce, it has become clear that brands choosing to invest heavily in DTC are reaping the biggest rewards, both in revenues and customer engagement.
It’s no surprise that Amazon Inc. continues to be “the one to beat” in virtually every category. But brands needn’t fear Amazon - quite the opposite really. There are a few valuable lessons we can learn from Amazon that, when combined with a mobile-first strategy, will enable brands to thrive and coexist peacefully with the $475 billion elephant in the room.
Amazon CEO Jeff Bezos said, “What’s dangerous is not to evolve.” Amazon is clearly living by this maxim and brands should too. The rise of Amazon doesn’t have to mean the fall of traditional retail. Rather, companies competing in the retail sector should look at all the things Amazon is doing right.
Consumer preferences have changed, technology is advancing and expectations are rising. Brands that implement change to better connect with their customers by creating an exceptional customer experience will stay the course.
What is going on in the e-commerce and m-commerce worlds with respect to speed, and how can retailers tweak their strategies to improve sales?
Cole Haan has found success on Instagram by combining the platform's imagery within its own PredictSpring app.