ROCHELLE PARK, N.J.(BUSINESS WIRE)--Avenue Stores, LLC, which operates the Avenue®, Loralette® and Cloudwalkers® brands of women’s fashion apparel, announced today that it has partnered with PredictSpring, a mobile commerce platform, to develop and launch its new mobile app.
PredictSpring integrated with Salesforce Commerce Cloud to deliver a market-ready app in four weeks. The next generation app offers Avenue Stores’ mobile customers, who are a growing segment of the company’s online business, an elevated mobile shopping experience. The new app also incorporates a private label credit card to simplify purchase and payment as well as the convenience of purchasing online and picking up in store.
“We are proud of the enhanced mobile experience our new app offers our loyal customer base,” said Stephen Silbaugh, Chief Marketing Officer of Avenue Stores. “By partnering with PredictSpring, we were able to create a completely new shopping channel in a matter of weeks to delight and engage our mobile customers.”
Notable features of Avenue Stores’ app, powered by PredictSpring, include:
Omni-Channel Ready – Incorporating omni-channel features within the app, shoppers can conveniently purchase items and ship items to their local Avenue Store.
Private Label Credit Card – This gives loyal shoppers a familiar and convenient payment option. Existing Avenue Credit Card members qualify for the same online and in-store benefits, and can leverage this card as a preferred payment option via the app.
Shop Confidence Series Looks via Shoppable Instagram – This fall, Avenue will celebrate a woman’s journey to confidence through a series of collaborations with notably inspirational women who have followed their own powerful journeys to find confidence. They range in size, age, and walks of life. Customers can browse and shop looks worn by these influencers directly from the Instagram feed within the app, providing fashion inspiration and enabling instant “buy” capabilities.
“In a world in which retailers are looking to differentiate themselves and stand out among the crowd, Avenue Stores realized the importance of prioritizing an engaging and frictionless mobile commerce experience consumers have come to expect,” said Nitin Mangtani, Founder and CEO of PredictSpring. “We are proud to partner with Avenue Stores to launch its mobile app in record time.”
Avenue Stores is offering $1 standard shipping for any in-app purchase. *
*T&C: Applied automatically. Standard shipping only. Terms and conditions may change at any time. Not valid on prior purchases. Promotion may end at any time. Premium rates apply
Plan ahead with these tips and you’ll be well prepared to win mobile app customers over this holiday season.
A quarter of shoppers who start their journey on the web or in a mobile app end up visiting a store. We have selected 5 features every shopping app should include to encourage and support shoppers in-store.