From push notifications to personalization, PredictSpring has prepared an extensive guide of seasonal best practices to nail your mobile commerce strategy over the holiday period. Plan ahead with these tips and you’ll be ready to win customers over this holiday season.
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With consumers’ reliance on their smartphones continuing to grow, it’s clear that the future of commerce is mobile. According to a report published by Kleiner Perkins, mobile shopping app sessions grew by 54% in 2017, while Forrester predicts that shoppers will spend $152 billion directly through mobile by 2021.
It is no surprise that the holiday season accounts for a large portion of annual revenue for retailers and brands - in some cases as much as 30% of yearly retail sales (Statista). Just last year, the rise of mobile commerce drove Black Friday sales to an all-time high, growing 24% year over year. Of this increase, smartphones accounted for 40% of sales, up 29% on last year (Business Insider).
Likewise, the role of m-commerce when it comes to holiday shopping is growing. Christmas Day 2017 saw the biggest jump in mobile shopping, with mobile accounting for 50% of all online orders (Adobe).
The sustained growth of m-commerce in recent years has demonstrated that mobile is becoming the way people shop. Yet, the pressure is on for retailers and brands to have a holiday strategy in place early on as 41% of buyers start their holiday shopping in October or earlier (NRF). Launching a mobile campaign as far in advance as possible means an opportunity to convert customers that are planning on starting their shopping ahead of the holiday season, as well as ensuring you’re ahead of competitors and vitally maximizing revenue.
This guide showcases the best mobile app practices from established retailers including Charlotte Russe, The Avenue, and PacSun, including practical feature recommendations to implement for each mobile shopping trend.
Top Mobile App Strategies Covered:
How Personalized User Experiences Drive Conversions
Why It Is Important to Offer Gift Guides & Gift Cards
Why You Should Provide Multiple Shipping & Collection Options
How to Leverage Mobile to Drive Shoppers In-Store